Identifying how users discover your site

WOLIVE Campaigns
Add parameters to URLs to identify the campaigns that refer traffic.

Campaign tracking refers to a method of identifying how users discover your site. Campaigns was created for marketing & product teams to help them acquire, engage, and retain more of their customers.

How it Works

WOLIVE campaign tracking works by identifying key tags stored in the URLs of your campaign landing pages. By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective.  Normally when a visitor clicks a link to your site, they just go to:

For example, your Christmas Sale campaign might be generating lots of revenue, but if you’re running the campaign in several different social apps, you want to know which of them is sending you the customers who generate the most revenue. Or if you’re running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective.  Campaign URL works by adding information to the end of the link so that WOLIVE can see which campaign the visitor clicked on to get to your site:

When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports.


There are 4 parameters you can add to your URLs:

  1. wl_campaign: The individual campaign name, slogan, promo code, etc. for a product.
  2. wl_source: Campaign Source is where the ad was displayed. Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
  3. wl_medium: Campaign Medium is the type of ad that was displayed. For example, this could be a banner ad, email, or even a tweet.
  4. wl_content:  Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use wl_content and set different values for each so you can tell which version is more effective. ail&wl_content=banner

In this example:

  • Campaign name is “summer”
  • Campaign source is “adwords”
  • Campaign medium is “email”
  • Campaign content is “banner”

Also, you can use tags for Google Analytics. utm_campaign, utm_source, utm_medium, utm_content.


In this example:

  • Campaign name is “envato”
  • Campaign source is “codecanyon”
  • Campaign medium is “live_preview”

Also, you can segment your visitors by campaign.

Campaign Reports

You will have reports for your campaigns on WOLIVE Reports.